Ethical Search Engine Optimization
James Archer, from the return of design, have categorized the ethics for boosting traffic. He distinguished three main categories : Search engine optimization, Search engine exaggeration and Search engine deception. While all the three topics enter in the "SEO" main topics, the ethics are very well explained
It takes a lot of time and effort to “stay ahead of the law” with deceptive SEO, however, and we’ve found that our long-term approach to SEO requires much less ongoing maintenance (and associated cost)—and it’s frankly a lot more fun!
In the beyond optimization, James explained the techniques they use at Forty Media. I totally agree with the long-term approach to SEO, the results are much better with less risk
